Work From Home Articles, Small Business News, and Home Business Buzz

Starting An E-commerce Home Business

Posted on: December 3, 2010

The internet has come a long way in the last few decades, and e-commerce has become big business; not just for mega corporations like Amazon.com, but also for the little guys, selling niche-market products in virtual stores that would never sustain themselves in the brick and mortar world.  It’s this freedom and low overhead that allows the internet to be the most versatile and unique marketplace that’s ever existed, and there’s always room for more vendors.  If this is you, but you don’t know where to start, here’s a few tips for the beginner looking to wade into the waters of e-commerce.

Establish Your Site
First thing’s first, you’ll need a website.  Yes, you can launch your website with a tightly integrated e-commerce solution, but chances are, people will be reluctant to hand over their credit card information to a website they’ve never heard of.  The best bet for a brand new site is to integrate an e-wallet solution while you establish your credibility.  E-wallets are essentially a middle-man service where you (the seller) received money from an account that the buyer has setup with the e-wallet vendor.  Popular e-wallet methods include Paypal and Google checkout.  There are others, but if your goal is credibility, your best bet is to stick with these two.

Weigh Your E-commerce Options
Once you’ve established your name and your brand, it’s time to setup your own e-commerce solution on your website.  You may ask why you would do this, since services like Google checkout and Paypal will gladly handle this for you;  well, the main reason is that e-wallet services charge a pretty hefty commission (as high as 15% in many situations).  The ideal situation is to handle your own billing (which will be essential if you plan to do high volume sales) but if you see yourself doing something more in the sub-$100k/month range, consider some of the e-commerce vendors that exist on the web.  Recommending specific vendors is beyond the scope of this article, but look around, compare the fees, lookup user reviews and make sure, above all, that whoever you work with is trustworthy.

Read the full article at http://www.homebusinessbug.com/starting-an-ecommerce-home-business-10173/

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