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When you’re getting your business off the ground, many entrepreneurs will run into the dilemma of either needed some positive cash flow, or needing an initial client base and quite often, the first place to turn will be friends and family.  This can be a somewhat awkward proposition, since you’re using an existing relationship to further your business needs, but if done properly it doesn’t have to be awkward at all, and can even help bolster the relationship.  However, if done improperly, the results can be catastrophic.  Here’s a couple suggestions for how to approach this delicate subject with the people you care about the most.

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It’s a common dilemma; you start out a new business or a job in sales and your natural instinct is to draw your initial sales leads from the people around you (your friends and family), but is this a good idea?  Friends and family can be a great way to jump start your sales figures, but you also run the risk of annoying them with your sales pitch, and possibly alienating them through your high pressure sales.  Ultimately, the best way to incorporate your friends and family into your new career is with a good balance of salesmanship and instinct; after all, keeping those relationships in tact should always take priority over getting a sale.  Here’s a few things to keep in mind should you find yourself in the position of wanting to sell a product or service to a friend or family member.

Read more about The good and bad of selling to friends and families.