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Posts Tagged ‘Social Network

Social networking has become a valuable part of most businesses today, and with the overwhelming adoption of sites like Facebook (over 500 million users) it’s easy to see why companies don’t want to pass up such a large, tech-savvy market.  Along the way, however, you need to be smart about the way you use social marketing for your business, because just like in the real world, a first impression is hard to overcome.  Here’s some do’s and don’t’s for anyone starting out their business in the social arena.

Don’t Scattershot Your Message
Sure, there are dozens (if not hundreds) of social networks out there, but there’s really only two you need to worry about (Facebook and Twitter).  While it may be tempting to use tools that will just shotgun blast your posts out to a bunch of networks, understand that each network has different nuances and people learn quickly to tune you out if you’re not engaging on the platform they’re following you on.

Do Collaborate
It may seem like cheating, but there are some great tools that allow shared usage of a Facebook or Twitter account.  This way multiple people can be posting and you can also schedule your posts to release at a certain day and time.  This is a crucial part of a good social marketing campaign, so make sure that you plan at least a few days worth of posts ahead of time, and then when news breaks, feel free to interject it into the stream.

Don’t Use Social Media For Advertising
The amount of ‘spammers’ on social networking sites is out of control, and people are keenly aware of the problem.  If you begin posting ‘spammy’ sounding posts, people will be quick to ignore you.

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If you haven’t heard of Twitter yet, you’re about to.  It may not be the biggest social network out there, but the way Twitter was designed, and subsequently the way people tend to use it, lends itself to much more of an information and communication tool, whereas sites like Facebook tend to just become a place to connect with friends, rather than disseminate information.

Once you get onboard with Twitter, there are a plethora of options when it comes to clients, add-ons and services that extend Twitter, making it more useful.  This is because Twitter chose from the beginning to provide an open API to developers.  You don’t need to know what that means technically, but what it means practically is that there are websites and pieces of software (that are generally free, or very low cost) that can transform Twitter into a marketing machine for your small business.  Here’s a look at 3 popular tools that can take your Twitter game to the next level.

Read about the 3 Twitter Tools at